Susanna Rantanen is a pioneer in modern employer branding and the creator of The Magnetic Employer Branding Method™ - a strategic approach developed for growing companies that aim to attract and retain talented professionals with the right skills and cultural fit.

With expertise in marketing, communications, and storytelling in business, she has transformed employer branding into a long-term communication process that contributes to sustainable growth.

As a sought-after speaker, consultant, and content creator, Susanna and her agency, Employer Branding Agency Emine, help companies not only attract talent but also build a strong employer brand that retains top professionals for business success.

Her book Story-Driven Employer Branding, released on 1 April 2025, affirms her status as a visionary in this field. Susanna doesn't just shape the conversation about employer branding - she leads it.