Mike Parsons is the CEO of Fathom, a leading expert in employer branding and one of the creators behind the popular industry media platform and job site EBN (Employer Branding News).

Prior to founding Fathom, he served as the Regional Managing Director (APAC) at Universum, the world’s largest and oldest employer branding firm.

With over 10 years of experience in employer branding and another decade in media and marketing, Mike has helped hundreds of local, regional, and global companies build strong employer brands.

His portfolio includes some of the world’s top employers such as HSBC, J.P. Morgan, Deutsche Bank, FMCG giants like Unilever, P&G, and Coca-Cola, consulting powerhouses PwC, Deloitte, and Accenture, as well as leading companies across various other industries.

As a jury member of the LinkedIn Employer Branding Awards and the HR Excellence Awards, Mike brings deep expertise and broad experience in evaluating top-tier employer branding initiatives.