Joana Pais belongs to the millennial generation, which has shifted career paths and acquired new skills for "future professions" and the "new reality of work." Her recent roles in global communications, corporate culture, the future of work, and employer branding have been shaped in this dynamic world, where skills are becoming universal, and talent seeks purpose, growth, and attractive companies to work for.

The modern ecosystem demands quick adaptation from businesses: companies must transform, create comfortable conditions, and build memorable experiences for top specialists — whether in remote, office, or hybrid formats. This is where Joana's focus lies. In 2018, she transitioned into the technology and consulting sectors, working with global companies such as Deloitte, OutSystems, and OSF Digital, after nearly 15 years in sales and marketing.

Joana also serves as a speaker, trainer, and co-author. In her free time, she enjoys travelling, exercising, expanding her network, and spending time with family and friends.