Diyor Mirzaakhmedov has held the position of Chairman of the Marketing Association of Uzbekistan since 2016. He is known as an entrepreneur, marketer, and consultant with over 25 years of experience. Diyor is also the founder of the advertising agency Siymo and the Marketing Association of Uzbekistan, which is currently the largest marketing association in Central Asia. 

He is the organiser of ADWEEK, "Brand of the Year," MAKON Marketing Forum, TAF!, Tashkent Digital Marketing Forum, as well as the brand ranking and marketing agency registry of Uzbekistan.

His experience in the Uzbek market spans 29 years.