Project Description:
We are a large company with a distributed team and various communication channels. To communicate with our employees in a truly lively and understandable way, we launched UTV, a media platform with three formats: the U News news program, the Gap Time podcast, and a corporate travel reality show. Through video, we communicate our strategy, tell stories about people and projects, engage and unite. In its first year, UTV became not just a channel of information, but a platform for dialogue, creativity, and engagement. More than 50% of employees watch the episodes, and the “strategy understanding” metric reached a record 9.3 out of 10. Now we are heard — and we hear each other.