Project Description:
This project is not a temporary initiative, but a conscious path — one where care for people, nature, and society is embedded in the company’s daily decisions and actions. Today’s world demands more than eloquent words — it demands responsibility.

SAFIA has embraced this challenge, turning ESG from a fashionable term into a real system that is already transforming the lives of thousands. Environmental awareness. Social care. Honest governance. These principles have become an integral part of how SAFIA operates.

The project grew not from a formal strategy, but from deeply held beliefs — that responsibility to society, nature, and people is a duty, not a trend.

At its heart lie respect for resources, employee wellbeing, equal opportunities, openness, and community engagement. For SAFIA, ESG is not about reporting — it’s a living practice. The company plants trees and teaches children why it matters; installs solar panels, upgrades lighting, conserves water — because care begins with small actions. SAFIA creates jobs for people with disabilities not for show, but out of genuine social responsibility. The confectionery house also supports those in need and gives young people a chance to study and start their careers.

Every initiative — from employee assistance to workshops for children — reflects the company’s culture: a culture of care, respect, and integrity.

SAFIA is transforming the world around it — sincerely, consistently, and for the long term.