Project Description:
Those who work hard, play hard. That’s why, alongside special projects about work, production, and environmental initiatives, the Norneckel team places special emphasis on stories rooted in the personal experiences of young employees. After all, who better than the local residents themselves to tell honest and engaging stories about the most remarkable places where the company operates?

Core idea: to showcase the attractiveness of Norilsk Nickel’s regions of operation through the voices of employees who live and work there.

Target audience: current and potential employees from across the country, as well as students from relevant universities.

Heroes: company employees and active participants in Norilsk Nickel’s corporate programs — particularly members of the “In Good Company” community.

Format: short vertical videos featuring employees’ personal stories — their own perspectives on the places, people, and events that make the company’s regions unique and worth exploring.

Project geography: Norilsk, Krasnoyarsk Krai, Monchegorsk, Murmansk Region, Chita, Gazimursky Zavod village, Zabaykalsky Krai.