Project Description:
Click Culture Level Up Project is a systematic transformation of the corporate culture at Click amidst scaling and transitioning to an AI-centric strategy. Over 10 months, the company's mission and values have been redefined, the '100 Clicks' behavioral code was developed, and recognition and engagement initiatives were relaunched.

The uniqueness of the project lies in the fact that it covers not only the 'symbolic level' of culture but also everyday actions, behaviors, and the strategic involvement of employees. In the context of rapid growth, Click managed not only to maintain team cohesion but also to transform employees into co-authors of the company's future — without external contractors, with minimal costs, but maximum engagement.

A strong culture is not just decoration, but the infrastructure of leadership, innovation, and trust in a fast-growing fintech company.