Project Description:
Ucell has taken a bold step toward transforming its corporate culture by fostering openness, trust, and a strong focus on results. At the heart of this transformation is a carefully designed system of employee dialogues that encourage honesty, courage, and mutual understanding across all levels of the organisation.

The cultural transformation began with a simple but powerful idea — open, honest conversations as a tool for navigating complex issues. Leaders were encouraged not just to listen, but to actively support employees in expressing their thoughts and concerns, helping them overcome fear of change and embrace new ways of working.

Project outcomes:
- Improved communication and clarity across the organisation
- Increased recognition and feedback, with more frequent appreciation of employee contributions
- Enhanced work conditions, including renovated dining areas, the opening of Coffee Bino, salary reviews, free parking, and office upgrades
- Stronger cross-functional collaboration, driven by open discussion and transparent decision-making

This initiative has brought lasting change to Ucell’s corporate environment, making it more open, supportive, and performance-driven — and reinforcing the value of dialogue as a catalyst for real transformation.