Project Description:
The Mehribon Mahalla Volunteer League by M Cosmetic brings together retail and office employees with one shared goal — to make the world a better place and support those in need. In its first year, volunteers focused on three impactful initiatives:

1. “I Am a Donor!”
This campaign promotes blood donation among employees. Since its launch on June 13, 2023, staff have donated 29.7 litres of blood, helping 180 people in need.

2. “Kind Purchase”
In 45 stores, customers can buy food and toys for animals in need. Donations are delivered directly to shelters. So far, the initiative has collected 303.4 kg of pet food. Volunteers have also delivered medication and helped walk shelter dogs.

3. “Blago Darya” (With Gratitude)
This project supports people with disabilities, orphans, and the elderly. In 2023 alone, more than 150 kg of hygiene products and household essentials were donated. In 2024, support efforts expanded to include veteran outreach and aid for children’s homes.

Looking ahead, the program aims to grow further through food-sharing initiatives and partnerships with charitable foundations — continuing its mission to build a more compassionate and inclusive community.