Celeste Sirin is the founder and CEO of Employer Branding Africa. For over ten years, she has been helping companies build employer branding strategies that not only attract and retain talent but also drive business success. 

In 2023, she launched Employer Branding Africa Academy, where she trains leaders to apply a marketing approach to talent management. Celeste is an advocate for the mindful use of AI and IT, emphasising that technology should enhance human connections in the workplace.

As an innovator and expert in employer branding, she assists businesses in improving productivity and achieving strategic goals.