EMBRAS 2025

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the embras award

The EMBRAS Award–is a prestigious annual international award in the field of employer branding, which will take place for the eighth time on October 10, 2025, in Tashkent.

The award recognises companies for the most successful HR projects, programs, and achievements in employer branding and the HR industry, implemented over the past two years (2023-2025).

The main goal of the Award is to identify, support, and reward brands that successfully develop their strategies for attracting, retaining, and developing talent. The award aims to raise corporate culture standards, create an attractive employer image, and introduce innovative HR practices.

The objectives of the EMBRAS Award include recognising leading HR initiatives that strengthen the employer brand, enhance employee engagement, and create a comfortable and productive work environment. The award fosters the exchange of experience and knowledge among companies from various business sectors and regions, as well as promotes the development of best practices in talent management.

BECOME A NOMINEE

6 REASONS TO PARTICIPATE IN THE employer brand award 2025

CORPORATE BRAND PROMOTION

Global experience in creating and strengthening corporate brands. Increasing brand awareness and promoting the company as an employer, forming targeted positioning, and enhancing attractiveness for job seekers and current employees through improved prestige and recognition.

HR PROJECT ANALYSIS AND ASSESSMENT

Impartial and independent evaluation of the best employer companies by an international jury, comprehensive analysis of projects, and recommendations from jury members.

RECOGNITION

Enhancing the role of the HR department or team, recognising achievements, and promoting within the company—from leadership to frontline employees.

BEST PRACTICES IN INTERNAL BRANDING

Best practices in developing internal branding, unique insights into the latest HR trends and tools, and cases on transforming business through corporate culture.

ENGAGEMENT

Increasing the attractiveness and importance of HR projects and programs, engaging employees, and growing leadership support.

NETWORKING

Networking and knowledge exchange with international experts and HR industry professionals.

BECOME A NOMINEE

CATEGORIES

01. BUSINESS RESULT

HR projects that have brought significant benefits to the business and demonstrated a strong return on investment.

02. TALENT DEVELOPMENT

HR projects in the field of human potential development within organisations, such as training centers, corporate academies, and management talent pool development programs.

03. INNOVATION

HR projects that align with current trends in business and human resource management, utilizing modern technologies and/or applying new solutions for the country’s or industry’s market.

04. good deeds

Socially oriented HR projects aimed at supporting the local community, charity, and volunteer activities, involving employees in the project.

05. EMPLOYER BRAND

HR projects aimed at building and promoting the employer brand, targeting various audiences and supporting the company's strategy in employee attraction and retention.

06. OPEN DIALOGUE

HR projects aimed at developing internal and external communications within the company, increasing employee awareness, creating feedback systems, and mechanisms for engaging them in the development of the organisation.

07. ESG IN HR MANAGEMENT

HR projects aimed at implementing environmentally sustainable practices, creating favorable social conditions, and ensuring proper corporate governance.

08. NEW! NEXT GENERATION

HR projects aimed at the development of young professionals, students, and graduates, including internships, mentorship, and career growth programs.

09. NEW! CULTURE OF SUCCESS

HR projects aimed at shaping corporate culture, supporting company values, and strengthening team initiatives that enhance employees' sense of belonging to the organisation.